From the basket · Product content
Answer the question before the buyer asks.
“Will the jacket fit over a fleece?” Questions like this decide a sale. Product content answers them on every page, in your brand’s voice, and tells the same story on your website, in your catalogues and on retailer pages.
What you get
One story, wherever buyers look.
Everything is written from your confirmed product information, so it stays consistent.
- 01
Product pages and FAQs
Pages that help buyers choose, not just lists of specifications. The questions come from your reviews, your sales team and what buyers ask AI.
- Product and comparison pages
- Buying and sizing guides
- Answers to real buyer questions
- Use and care content
- 02
Catalogues and sales materials
Print and digital catalogues that match your website and are quick to update. Dealers and store staff get what they need to answer customers.
- Product catalogues
- Spec sheets and line cards
- Dealer introductions
- Question cards for store staff
- 03
Retailer and marketplace pages
Titles, descriptions and specifications that match your official website. Retailers’ own AI assistants repeat what they find there, so it needs to be right.
- Listing titles and descriptions
- Key features and specifications
- Buyer questions answered
- Updates when products change
Your land, your rules.
AI sovereignty means your company decides where its data goes, who holds its knowledge and which AI it uses. Here is what that means for this service.
- Your data
- Your company confirms every fact and claim before it is published.
- Your knowledge
- Your brand voice guide and every piece of content stay with you.
- Your choice
- Any writer, agency or AI tool can follow your rules, so you are never tied to one supplier.
Who it’s for
- Brands whose product pages list specifications but answer nothing
- Brands launching new products or product lines
- Brands entering a new market
- Brands selling through retailers or marketplaces
Pricing
Clear prices, agreed first.
Retailer page content starts from €300 per product line. Every price is fixed and agreed before work begins.
- Brand voice guide
From €800
How your brand describes its products, with rules your team can follow.
- Product pages
From €450 per product line
Product pages, comparison content and FAQs for one product line, in one language. Each additional language adds 30%.
- Catalogues
From €1,200 each
Written and laid out from the same confirmed information, up to 16 pages, in print and digital versions.
Questions
Where do the buyer questions come from?
From your reviews and your competitors’ reviews, retailer question sections, your sales and service teams, and the questions buyers put to AI.
Can you write for a website built by someone else?
Yes. Content is delivered ready for your team, developer or agency to publish.
Do you upload content to retailer portals?
Usually your sales channel team does, as each retailer has its own access. Content arrives ready to upload and is checked once it is live.
Which languages are covered?
English, French and Chinese are written directly, with local buyers’ questions in mind.
Who is responsible for product claims?
Your company confirms every fact before it is published. Where a claim needs a legal view, your own adviser confirms it.
Give buyers the answers they look for.
Share a few product pages and the markets you sell in.